Field Notes / Blog

Lessons from
building JWH.

I’m building this journal alongside JWH: practical notes on search visibility, the tools I’m testing, and the questions that come up while doing the work.

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First entries in progress No articles published yet
01 / SEO FUNDAMENTALS

Making sense of
a website audit.

Planned topic: how to separate an important technical issue from a long list of suggestions.

Planned entry
02 / LOCAL SEARCH

Why location
changes the picture.

Planned topic: what a local ranking grid can reveal, and what it cannot tell us by itself.

Planned entry
03 / AI VISIBILITY

What one AI answer
actually tells you.

Planned topic: useful questions to ask about mentions, citations, and the limits of a sample.

Planned entry
A note from Jackson

I want these posts to be useful whether or not you become a JWH client. As I develop the process, I’ll share what I tested, what I observed, and what I would still want to verify. When a post draws on client work, it will only include information we have permission to share.

Jackson Henry / Founder, JWH Visibility
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